Centine Advisors

We can offer complete marketing plans as well as individual plan modules. A complete plan is customized according to the client's requirements.

Module 1: A definition and review of the current state of the target market. This review provides a snapshot of what this market needs, expectations on suppliers, who currently serves this market and the unmet needs. Market research is critical to the accuracy of the discussion in this section. This research should be current and as in-depth as possible.

Module 2: The next section is the product development plan, outlining the key stages and milestones to achieve the development deadlines. The product advantages in terms of better results, cost-savings and green technology must be hard-wired into the product development plan. Competition and expected competitive factors need to be included also.

Module 3: Market positioning and strategy. Define  the unique selling proposition for the product. This must encompass the solution to the customer’s needs. Some discussion of how the solution information is delivered to the prospect is discussed. An key part of this module is the value proposition. How does the customer see the value of the solution and how does it compare to existing solutions. Finally a discussion of how the prospect will access the solution and where they can access it.

Module 4: This is the marketing communications module. Working with proposed budgets we determine what marcomm activities will be utilized and to what extent.  Topics include sales lead generation, CRM systems, website, advertising, emailers, meetings, webinars, social media, press releases and sales collateral.

Module 5: Now that the target market is defined, the product development plan is in place, the market positioning is done and the marketing communications plan is made, we can roll-out the product launch.  Where the launch will occur and the activities surrounding the launch are defined. If there are beta sites, the beta site plan is included.

Life Science Tools

Marketing Plans