Centine Advisors

What we provide

We use our Fresh Thinking approach, along with experience in the laboratory and life sciences business to provide knowledgeable and practical solutions to the following challenges:

• Product and market definition
• Building the initial sales pipeline, rain-making
• Branding and product positioning
• Due diligence, exit strategies, merger and acquisition planning

Marketing Services

Brand building and brand awareness are common requirements for a marketing plan that need to be addressed with both classical media and with social media.

Another issue that we  address is building a bridge to cross the initial barriers to market entry, the "chasm", following product launch. This chasm is the graveyard of products with fantastic technology that were launched without a complete plan to get to the main market. 

Image courtesy of Craig Chelius, Wikimedia Commons .