Fresh Thinking for Life Science Suppliers

David Lorenz - Fresh Thinking Advisor
Marketing and Sales Executive with a record of success in automated drug discovery tools and systems, and pharmaceutical supplies. Experienced leader skilled in marketing management, sales and general management. Successes include strategic marketing, using the CRM system to drive revenue, developing tactical marketing plans that exceeded goals and providing a strong voice of the customer to internal groups. Hired, coached and mentored outstanding teams.
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Understanding of the laboratory and life science markets. Experienced in working with global suppliers to these markets, with solid base of experience working with small European suppliers desiring to set up or expand business in the US.
Sales and marketing activities are driven by customer needs, the requirements of customers for solutions to their research problems. These solutions need to be presented to prospective customers where they expect to find them and in the format they expect to find them. This is the value in the solution that Centine provides to its customers.
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